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Most companies collect mountains of feedback, reviews, star ratings, support notes, satisfaction surveys. Yet much of it never reaches the people shaping strategy. The insight is there; it just isn’t flowing upward.
Praze changes that. It transforms frontline experience into clear, structured intelligence leaders can actually act on.
The frontline sees everything first: the unfiltered reactions, the frustrations, the praise, and the subtle cues that reveal whether something is working or falling short. But in many marketplaces, this vital information is scattered across channels or buried inside siloed teams.
Executives end up making decisions with partial visibility, relying on assumptions, delayed reports, or anecdotal updates. This creates blind spots that affect seller policies, customer experience standards, product improvements, and operational performance.
Without a unified view of frontline feedback, even the best-run organisations struggle to prioritise effectively.
Leading marketplaces are recognising that customer sentiment isn’t just a support metric, it’s a strategic resource. Reviews and real-time interactions now carry the strongest signals about platform health: from seller reliability to product quality to service consistency.
Executives no longer want a monthly slide deck. They want live marketplace intelligence. They want to understand how trends shift across categories, which sellers are exceeding standards, and where friction is emerging across the customer journey.
Data-led decisions are becoming the norm, but only when the data is trusted, timely, and contextual.
Praze was designed to close this gap. It brings every layer of frontline feedback, reviews, ratings, comments, service performance notes, satisfaction signals, into one clear, searchable system.
Instead of fragmented noise, Praze creates structured experience analytics that leadership teams can rely on.
With Praze, businesses can:
From catering delivery feedback to marketplace product reviews, Praze makes sense of the human experiences that shape platform reputation, and turns them into strategic clarity.
When frontline experience is connected to executive perspective, decision-making becomes sharper and more aligned.
Teams using Praze report improvements such as:
But the deepest impact is human. Behind every rating is a moment where a customer felt delighted, disappointed, or ignored. Praze ensures those experiences are seen, understood, and acted on, not lost in the noise.
Because behind every metric is a customer experience worth improving.
If you want to build a marketplace where leadership decisions reflect real customer needs, Praze is the bridge.
See how Praze transforms customer insight into strategy, request a demo today.