Setting Up Your Google Business Profile for Success

Setting Up Your Google Business Profile for Success

Google Business Profile (formerly known as “Google my Business”) is a free tool that allows business owners to manage their online presence across Google Search and Maps. If you haven't claimed your Google Business Profile, now is the time.

In this blog post, we'll walk you through the process of setting up your profile listing step-by-step. By the end, you'll have a listing that accurately reflects your business and helps you attract new customers. 

Best of all, you’ll be ready to get those important Google reviews.

Step 1: Create Your Listing 

Go to and click "Start now." Enter your business name and address. If your business doesn't have a physical location, you can enter your service area instead. Choose the primary category that best describes your business. Then click "Continue." 

Step 2: Verify Your Listing 

This is a critical step. Your business won’t be active on Google until you verify your business. Google will send a postcard with a verification code to your business's address. Once you receive the postcard, sign in to your Business Profile account and enter the verification code. You may also be able to verify your listing by phone or email so be sure to check the options available to you.

Step 3: Add Photos and Videos 

The next step is to add some photos and videos to help your listing stand out. Customers love seeing photos of businesses before they visit, so make sure to add a few shots of your storefront, offices, team, etc. You can also add a short video clip to give potential customers a taste of what it's like to do business with you. 

Step 4: Write a Compelling Description 

Now it's time to tell people what makes your business special. In the "Description" section of your Business Profile listing, write a few sentences about what sets you apart from other businesses in your industry. Be sure to include keywords that potential customers might use when searching for businesses like yours. 

Step 5: Monitor and Respond to Reviews 

Last but not least, don't forget to monitor and respond to reviews on Google. Responding to reviews shows that you care about customer feedback and strengthens relationships with current and future customers alike. Read more about how to respond to reviews here.

That's it! You're now ready to take full advantage of all that Google has to offer. Remember to regularly update your listing with fresh content (photos, videos, descriptions, etc.), monitor and respond to reviews. By following these best practices, you can ensure that your Business Profile listing is helping you attract new customers and grow your business.

Now that you’re verified on Google, you need to focus on getting positive reviews. Don’t worry about it taking too much time. Praze can help streamline and automate the process of getting reviews. Your business will grow and thrive with very little effort. 

Visit to learn more.